International Research Workshop in Wine Tourism

17-18 sept. 2020
The venue of the workshop is Santo Wines (https://www.santowines.gr/en/), a magnificent winery located on the picturesque cliffs of caldera. - Santorin (Grèce)
Wine tourism is more than wine tasting. Wine tourism is travel inspired and driven by the appeal to experience the wine, culture, natural landscape and/ local events of wine terroirs and winescapes. Hence, wine tourism has been increasingly recognized and international used as a way to generate direct sales and customer loyalty, develop and promote (wine) tourism destinations, regional development and entrepreneurship. However, the socio-cultural benefits of wine tourism have not been sufficiently researched and boosted, although it is increasingly recognized that wine tourism experiences need to embody the natural, built, physical, human and cultural heritage of the winescape. In addition, as wine tourism competition is intensifying and internationalized, innovation, differentiation and sustainable development have become a necessity of survival and competitiveness. The increasing but simultaneously proliferation and sophistication of wine tourism demand also creates new challenges for the wine (tourism) industry and stress the need for continuous and more research. The International Research Workshop is designed to gather both wine and tourism researchers and professionals in order to discuss the current challenges for the international wine tourism industry and delineate its future directions
Discipline scientifique : Gestion et management

Lieu de la conférence
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