1st International Colloquium on Branding, Labeling and Intelligence

28 juin 2019
University of Orléans - Orléans (France)

http://cobli.sciencesconf.org

The aim of COBLI (Colloquium on Branding, Labeling and Intelligence) is to help advance knowledge in branding and labeling for the sake of innovation and scientific valorisation. Branding is continuously gaining thematic importance among academics and practitioners. At the same time, many products and brands, connected to different types of intelligence, are associated with some labels. Nowadays, branding and labeling gain contributions from new trends in Digital and Artificial intelligence. Academics and researchers are invited to present results of their scientific work by submitting a paper. This will help contribute to the discussion on the current and future developments in Branding and Labeling research related to digital technologies (e.g., social media, mobile apps, tablet, big data, augmented reality, virtual communities ...) and artificial intelligence (leading to automated and interconnected business processes). The thematic areas for this colloquium may cover broad topics. Papers can either be practical, empirical or conceptual. The different methods used may include surveys, case studies, action research, secondary data...). Papers can also adopt a multidisciplinary approach or should extend across various perspectives. We expect to receive high quality submissions which may either be a conceptual or empirical study, a qualitative and/or quantitative papers. Your work has to contribute to new trends and directions on Branding and Labeling in line with the modern era and the effects of digital and artificial intelligence.
Discipline scientifique : Sciences de l'Homme et Société

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