International Colloquium on Kids and Retailing
13-14 juin 2013
ESSCA School of Management, Centre of Expertise and Research in Retailing, 55 quai Alphonse Le Gallo, 92513 BOULOGNE-BILLANCOURT CEDEX. - BOULOGNE-BILLANCOURT (France)
This scientific colloquium, dedicated to Kids and Retailing, is aimed at capturing and informing the different drivers and contributions to the retail experience applied to children between 6 and 12 years old and gain a greater understanding of the varied influencing topic areas.
Discipline scientifique : Sciences de l'Homme et Société
Lieu de la conférence